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My first assignment in Design 100 is to create 3 original posters which all have to convey a haiku - a Japanese poem of my own choice. This is my first poster which I could only create by using black and white as well as geometric shapes. Since the poem I chose is about a heart-breaking love, I decided to use the most common signifier that signifies love and affection - the repetition of heart symbols. Additionally, the idea of dreaming and then "blinking","signals end of love" in the haiku came across as a sense of awakening and realization to me so I used the contrast between dark and light to express this. There are also a few reasons why I intentionally put the heart in the box at first and let it fall out into the box of broken heart at the end. One reason for this is that I feel like the dream is a whole different world separated from the world we are living in consciously so I made the box a signifier for the dream world and hence, in this context, the heart signifies the person who is dreaming. Another explanation is that I want to tell the love story I understand in the poem and so first the heart is in a secured box, meaning the person being in a normal relationship but then it starts getting unstable (with the box falling down) and eventually, the heart falls out of the box in broken pieces.

The design principles I have used are repetition (the heart symbols), negative & positive, area and continuity.

#Des101#poster1

Poem Reference: Jones, N. A. (September, 2016).  

https://www.familyfriendpoems.com/poem/the-moment-2